Envious

Software/Materials: Illustrator, Photoshop

Envious is a handbag and accessory brand based in Ithaca, NY. With the tagline “Dare to be different”, it aims to inspire shoppers to explore new and unique forms of self expression. 

A logo was designed using the monogram “NV” in the typeface Busorama and incorporating a representation of an eye. Hints of bright green emerging from black symbolize the brand’s mission to support individual expression. The logo’s central element is simple but bold to support memorability and recognizability, ultimately increasing brand awareness.